WHEN YOU HEAR ABOUT US, FOCUS ON THE LEAST IMPORTANT THING: "THAT WE ARE A DENIM BRAND". YES, IT'S TRUE, WE ARE A DENIM BRAND, BUT WE ARE MUCH MORE...

WHEN WE BUILT THE BRAND, WE DID SO WITH THE VISION OF CREATING SOMETHING OF OUR OWN, SOMETHING WE COULD SHARE WITH THE WORLD AND USE AS A CONTAINER TO EXPRESS WHAT IT MEANS TO LIVE FOR US.